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  1. Home
  2. /Alternatives
  3. /Bonzo

Gizmo vs Bonzo

The Bonzo alternative for brokers and lenders

Gizmo includes texting and automated follow-up, plus calling, the borrower application, pricing, and the LOS, so a conversation becomes a loan without leaving the workspace.

Overview

Bonzo is a mortgage CRM focused on texting and marketing automation. Gizmo replaces it with one workspace for the whole loan: the POS, LOS, pricing engine, and CRM and phone system.

Gizmo is the only origination platform built for both mortgage brokers and lenders, so your system doesn't change when your business model does.

Why teams switch from Bonzo
  • Every channel in one inbox

    Texts, missed calls, voicemails, and emails arrive in one queue with the borrower's history in view.

  • Follow-up that stops on reply

    Replies return to the loan officer and the sequence that started the conversation.

  • Contact hours enforced

    Set calling windows and suppression rules once. Gizmo holds messages until they're allowed to send.

Switching from Bonzo

Start with one team alongside your current tools, connect your lead sources, and move the rest when you're ready. Most teams are live in less than 2 weeks.

Read the migration guide or see the CRM and Phone System page.

Questions

Can Gizmo replace Bonzo?

Yes. Gizmo covers texting, sequences, and follow-up, and adds calling, the borrower application, pricing, and the LOS.

Does Gizmo include business texting?

Yes. Inbound replies, outbound messages, and delivery status stay in the conversation that produced them.

Schedule a demo to see Gizmo with your own workflows.

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